This is the greatest time in the history of the world to be alive and we all have the opportunity to be relevant if we put in the work. There are no more powers of selection thanks to the internet. By leveraging the three methods of communication; written word, audio, and video, with great content, your cost to gain the attention of your audience is very low (for now). All companies should consider themselves a Media Company first. The Social Platforms are just “channels” . Our opportunity? Produce and distribute content strategically.